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PROBLEM IDENTIFICATIONThere are approximately 300,000 motor related injuries on New England’s roadways every year. Safe Communities (SC) programs have emerged at the grassroots level in response to enhanced public awareness of traffic safety issues. In 1997, the Education Development Center (EDC), in conjunction with the NHTSA Region 1 injury control contractor conducted an assessment of SC programs. In 1998-1999, EDC followed up this assessment with a technical assistance and mini grant effort targeting emerging programs with limited resources. In 2000, an introductory SC training was developed that focused on low cost alternatives to implementing SC processes. As a result of these three initiatives, EDC concluded the following regarding the status of such programs in the New England States:
EDC concluded that by enhancing the capacity of smaller emerging SC programs to market their activities, their opportunities for funding and self-sufficiency would increase. In short, programs needed to do a better job of “Telling Their Story”. Most of the Safe Communities programs in the Region had not been able to evaluate results or report on the intermediate impact of their program activity. There was clearly a need to make Safe Communities programs more visible to partners and customers. GOALS AND OBJECTIVESThe goals of this project are to:
STRATEGIES AND ACTIVITIESA series of “Telling Your Story” workshops was planned. The first workshop conducted in April 2001, showcased best practices in program marketing and assisted SC coordinators with helping to define the program’s mission, goals, and strategies. Workshop evaluations made it clear that participants desired more in-depth and hands-on training in the specific skills areas of grant writing, public speaking, and media relations. A second workshop marketed as “Telling Your Story II”, conducted six months later, was designed to accommodate these needs. The workshop consisted of hands-on skill sessions taught by experienced professionals and focused on grant writing, media relations, and public speaking. Each participant received an information packet which consisted of copies of all presentations, groups exercises, Web site locations in New England and around the nation of funding sources, and lists of community organizations to be targeted for outreach. |
RESULTSWorkshop attendees rated the training as very positive and desired to have ongoing, yearly training and seminars in these areas. The workshop has been summarized in a newsletter to be shared with traffic safety advocates nationwide via the NHTSA Safe Communities Service Center Web site (www.nhtsa.dot.gov/safecommunities). Copies of workshop packets are also available upon request from Chris Miara (CMiara@edc.org). Future plans include:
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FALL 2001 |